Why Choose Us
"Our goal is to work with you to provide insight into the way forward for your business by supplying actionable and meaningful results – never off the shelf!"
Rainbow Research provides Market Research for both consumer and business-to-business projects. Since we set up in 2000, our full-service firm has been helping leading companies from a variety of industries identify the market opportunities that drive their business forward.
We are proud of our good reputation and our clients continually come back to us for more. We feel this is due to the efforts we put into building good relationships with our clients, and the provision of research programmes which are designed specifically to clients’ needs. We do not simply provide results, we provide interpretation and action orientated recommendations for effective marketing strategy development.
- We are a team of experienced, professional and very friendly researchers
- We are a small agency and we provide a high quality personal service to all our clients
- We will involve the correct people to suit the needs of your research – you will get the best we have!
- We will invest as much up front time with you as is needed to ensure we understand your needs and expectations, and to ensure you are satisfied with our proposed tailor made research programme
- We have access to extensive information sources and contacts such as sample providers, industry experts, marketers, omnibus specialists etc.
- We have low overheads and therefore we are extremely competitively priced and we believe we would provide you with the best possible return on your investment
- As members of the Market Research Society, we must comply with the MRS Code of Conduct. The Code of Conduct embodies the principles of confidentiality and transparency. It provides protection to research users, respondents and to researchers themselves. The Code has the confidence of the business community, government and regulators. It embraces the principles of data protection legislation. Membership of the MRS is our way of showing that we subscribe to these ethical and legislative principles.
- We are in regular contact with a variety of IQCS (Interviewer Quality Control Scheme) registered quantitative fieldworkers (including face-to-face interviewers, telephone interviewers and mystery shoppers), from whom we would select the most appropriate and suitable team in terms of skills and costs to suit your specific requirements
- We do not simply provide percentage scores on all questions from your quantitative questionnaire, we probe further into the data and squeeze out as much information as is possible from the data by looking as relationships between all factors and conducting more advanced statistical analysis, such as Factor and Cluster Analysis and Strategic Priority Analysis.
- We do not simply use standard probing techniques during qualitative research (focus groups, one-to-one depth interviews etc.), our qualitative specialists utilize advanced techniques to provide richer and more insightful results including:
- Sentence completion
- Ideas generation
- Collages
- Picture sorts
- We understand some clients may not be au fait with Market Research techniques and we are continually praised for our down to earth and easy to understand communication skills when explaining Market Research techniques and results interpretation
- We continually re-assess the way we work and the service we provide by asking our clients for feedback via a structured questionnaire following every project. Currently, 100% of our clients are satisfied with the service we provided (85% are very satisfied).
Rainbow Research has been involved with a wide range of service industries, including:
- Catering/Hospitality
- Charities/Voluntary
- Education/Training
- Energy
- Entertainment
- Environmental
- Fashion/Clothing
- Finance/Investment
- Food
- Government/Local Authority
- Healthcare
- Home/Garden
- Industrial
- Insurance
- Internet/New Media
- Pharmaceutical
- Public Services/Utilities
- Retail
On research projects relating to:
- Advertising
- Branding research
- Clustering
- Consumer
- Competitor benchmarking
- Customer satisfaction / opinion
- Direct marketing
- Employee Research
- Ethnic Minorities
- Market segmentation (Factor and Cluster)
- New product development
- Pricing research
- Packaging/Design
- Pricing
- Product testing
- Public Relations
- Retention & loyalty
- Social Research
- Strategic priority analysis (regression)
- Usage and Attitude
Please contact us on +44 (0) 1772 842157 or e-mail for further information..
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