Our Services
Unique consumer insight is the foundation upon which all successful new products are built, priced and sold. As a provider of custom Market Research solutions, Rainbow Research’s experienced researchers will partner you to guide you through the most effective process in order to take your business forward.
We are extremely flexible and are willing to fit in with your specific and unique needs, whatever they may be. We can act as a sounding board for your ideas, we can advise you on the most appropriate methodology to suit your objectives, including the creation of a sample frame and obtaining a sample. You may not even be sure what your objectives are, so we can help you form them by asking the right questions. You may simply require advice as to how to go about conducting your own Market Research, you may require some direction in terms of resources, or you may want us to remove the everyday hassle of project managing your research to allow you to concentrate on the more strategic areas of implementation. You may require the whole shebang from design, to fieldwork, to analysis, through to delivery of results. Whatever your specific needs, we are extremely flexible and are willing to fit in with you.
The following explains in a little more detail the full Market Research service we offer:
Study Design
Our first step is to understand the question(s) you need to have answered. Then we work with you to identify and outline the project objectives and define the size of the survey sample and how it will be sourced. We place heavy emphasis on defining the objectives of the study upfront. Once the objectives are clearly defined, we then design the most appropriate research program to address them. The initial stages are the most important and we will therefore spend as much time as is necessary with you to ensure all concerned are happy with the objectives and the proposed study design. Our innovative and actionable design approaches ensure your study is customized to meet the unique needs of the project.
Questionnaire and Topic Guide Design
Questionnaires and topic guides are designed with your research objectives in mind. We make sure the questions address the needs of the project and if required, questionnaires are pre-tested to confirm the questions are answerable and appropriate for the target population. We always keep in mind the target audience and the method of data collection to be used as this determines the length of the interview and the language to be used. Should the objectives entail more complex statistical analysis e.g. cluster analysis, the questionnaire will be appropriately designed.
Our research is designed to gather information that is clearly focused to help you make better business decisions. The design focuses on the action to be taken as a result of the study. The study questionnaire is meticulously developed after extensive discussions with the client. It is edited and rewritten until Rainbow Research can guarantee it is the best instrument to gather information to meet the study objectives.
Data Collection
Rainbow Research adds value with quality data collection. We have set high operational quality standards and checks on data collection. We can often boost study response rates and increase research efficiencies by our flexible approach to collecting data e.g. phone/Internet, mail/Internet, field/Internet, or phone/fax/Internet.
Our data collection services include:
Telephone:
We have the expertise and facilities required for all your telephone research needs. We are in partnership with specialist fieldwork agency Feedback Market Research, located in Sigglesthorne, Yorkshire, providing efficient, high quality data collection (including CATI – computer assisted telephone interviewing) that is flexible enough to meet the needs of any organization.
In-person (face-to-face):
Our national roster of approved field agencies gives us complete geographic flexibility. We have access to a variety of experienced face-to-face interviewers including on-street, in-home, in-store, in-work and hall tests (where a respondent is invited to taste, view, try, observe etc. something before/while they are being interviewed).
Omnibus:
We have access to specialist omnibus interviewers. This kind of data collection offers clients requiring only a limited range of data (which can be covered in two or three questions) the opportunity a means of low-cost access to ‘good’ samples including consumer and business-to-business targets. Clients may choose to obtain trend data via this vehicle, however this may be equally used as an alternative to ad hoc (one off) research.
On-line:
We can conduct sophisticated research projects online quickly and efficiently, often faster than other data collection methods. Utilize your e-mail sample or access Internet panel samples. On-line surveys are renowned for obtaining larger sample sizes of harder to reach targets.
Self-completion:
This is a very efficient method of data collection, however we advise clients to avoid using postal/self-completion surveys except when respondents are highly motivated to answer, otherwise response rates can be low. However, this method works extremely well with sensitive surveys e.g. staff/employee surveys as employees can complete the questionnaire in the comfort and privacy of their own home. A telephone or face-to-face interview may yield false answers here.
Qualitative data collection:
Rainbow Research has the skills and experience necessary to help you discover why your customers do the things they do. Our research professionals understand and utilize the latest in qualitative research techniques, giving you the best possible results. Our researchers are highly skilled in focus group and depth interview moderation among both consumer and business-to-business respondents. They utilize advanced techniques to provide richer and more insightful results including:
- Sentence completion
- Ideas generation
- Collages
- Picture sorts
We also have access to highly skilled recruiters, either telephone or face-to-face, across a wide geographical spread.
Analysis
At Rainbow Research, we add value because of our quality of analysis. We are familiar with a range of industries due to our diverse backgrounds and the wide range of studies in which we have been involved. We are skilled at putting study results in perspective and providing key marketing insights. We have access to a variety of statistical packages, which allow us to utilize many analysis techniques (e.g. factor analysis, cluster analysis, key driver analysis etc.) to probe deeply and uncover hidden attitudes and behaviours that could have a major impact on the conclusions and the action to be taken. We transform the data into clear, concise and actionable information and we believe our value-added analytical approach is a major competitive advantage for Rainbow Research.
Reporting Research Results
Our Clients have come to rely on our presentation and reporting capabilities. We put great emphasis on providing actionable recommendations, which clients can take and immediately begin to move their business forward.
We don't use "black box" or “off the shelf” approaches to solve your business problems. We tailor the project to address your specific issues, and we provide cost-effective answers to your questions.
Rainbow Research’s clients rely on our reports and presentations to make critical business decisions. Our action-orientated recommendations provide the decision-maker with all the tools needed to make sound decisions.
Proposal
We would be delighted to give you advice on appropriate research methodologies for your research or provide a detailed proposal of recommendations to suit your brief.
Whether you require full-service Market Research or help with only part of your research process, please contact us on +44 (0) 1772 842157 or e-mail.
